Sound Sparkling Water

Fraîche Sound brand food partner logo

Sound was born from the desire for a better tasting, more exciting unsweetened beverage. Tommy Kelly, an engineer and lover of crisp carbonation, kept running into bland flavored waters and amped up sugary drinks.

He wanted to find the sweet in unsweetened. But how? To bring the concept to life, Tommy teamed up with the-coworker-now-co-founder, Salim Najjar, a fellow engineer, avid tea drinker and wellness enthusiast. Beverage ideas began bubbling up as the two tinkered and tested tea blends, sharing a mission to redefine the sugar-laden carbonated category once and for all.

The result? A first-of-its kind line of drinks that combine the crisp refreshment of sparkling water with the unique notes and elevated flavors of organic tea, botanicals and fruit extracts. Sparkle on.

Sound Sparkling Water Orange

Sound’s mission is to inspire healthier, happier communities by making it easier to drink less sugar.

The story behind this? Almost all drinks have either sugar or other sweeteners. It’s because sugar is very addictive and makes us super excited to consume it. But hope is not lost. By using high-quality, organic ingredients in thoughtful ways, unsweetened drinks can taste better than the sugary ones. In other words, you can keep drinking all the flavors that sparkle while taking care of yourself, too. A world in which the most exciting options are also the healthiest...seems like a pretty sweet life to us.

Less sweet drinks. More sweet people. Our investment in nutrition education, community engagement, and deep ingredient knowledge are part of what makes us “sound” beyond our beverages.

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